This website is partially still under construction. If you don't find what you're looking for, please just get in touch with me.

German Marketing Translation & Content Writing

for Fitness, Femtech & Wellness brands


Achieve peace of mind knowing that your copy makes your brand shine on the German market, so you can build meaningful connections with your audience.


What keeps you up at night?

"The agency we worked with always assigned our texts to different translators. Now our German website is full of inconsistencies!" 😨

"Thomas from Marketing told me our German product descriptions sound translated ... But how can we change that?" 🤔

"We need to update this newsletter, but it needs to go out tomorrow first thing—who could possibly help us with this?" 🤯

 We all know how important a good night's sleep is.
If any of the above scenarios sound familiar to you, you can now close your eyes and take a deep breath.
You've come to the right place!



Hi, I'm Annalena. Nice to e-meet you!

I'm here to bring more calm into your work lifeand more power into your copy.

Just like our bodies need the right nutrients to perform at their best, your content needs the right words to reach your audience and the desired results. That's where I come in.

I make sure your German content...

  • is clear and to the point;
  • reflects your brand voice and values;
  • sounds natural and evokes the same emotions as the original;
  • and most importantly, makes your brand shine on the German market!

My story & mission

As a German marketing translator, I combine my passion for fitness and healthy living with my love for languages by helping fitness, femtech and wellness brands connect to their German-speaking customers, strengthen their community, and ultimately grow their business.

With a special interest in stress-relief, relaxation techniques and mental health, I'm passionate about working with companies that enable people to lead a healthier and happier life.

I'm an expert in your field, but I'm also part of your target group.

This allows me to put myself in your customer's shoes and find the right words that engage, connect, and resonate with them.

While being all about the small details, I never forget the big picture. I take ownership of my work and follow a proactive approach to improve our processes, efficiency, and results as we work together.

Let me become your go-to expert for all German-related consultations. You'll have a reliable partner by your side who respects deadlines, is responsive and flexible, can meet quick turnaround times when needed, always delivers top-quality results, AND celebrates your milestones with you along the way!

"What can I say, Annalena is amazing. Not only is she a highly talented and professional translator, but she also puts a lot of effort in truly knowing the brands she's working with."

Yngvild Troan, International Marketing Manager, ClassPass

Why work with me?


Specialisation & expertise

Certificates & memberships

Extensive experience

Reliability & transparency

Results-driven approach


Trusted by global fitness & wellness companies since 2012

"Annalena has been helping us out with marketing content for the fitness/supplement sector [...]. For us it has meant that we're able to produce locally relevant content that truly engages our target audience."

Kinga Feruszewska, Localisation Manager, Vivo Life


"What can I say, Annalena is amazing. Not only is she a highly talented and professional translator, but she also puts a lot of effort in truly knowing the brands she's working for."

Yngvild Troan, International Marketing Manager, ClassPass


"I have worked in localization project management for almost 10 years and I have to say Annalena is by far one of the best translators I have ever worked with."

Pavel Trismakov, Localization Lead, Simple App

"She is very versatile in the types of texts we request from her, from newsletter to social media captions and blog articles to product related, in-app content, it's on point and she always finds the right expressions."

Judith Höcherl, Senior Localization Engineer & Project Manager, Freeletics


What can I do for you?

Marketing Translation & Transcreation

From technical product descriptions to the most creative slogans and taglines—be sure your marketing communication hits the right tone for the German market.


SEO Translation & Content Writing

From keyword research to SEO translation and SEO blog writing: I craft well-researched content for you that will be noticed by your audience and loved by Google!

Copyediting, Reviews and Proofreading

Brush up your existing German website, revise outdated translations, and make sure your German content meets your brand style and speaks directly to your users.


Other German-related tasks

I'd love to be your partner for all German-related tasks and consultations. On the services page you'll find a full overview of all services I can support you with.

Ready to take your German content to the next level?

I'd love to hear about your project and find out if I'm the right partner for your localisation needs.